The Monitor

The Monitor

Fyi

pop culture news

June 16, 2005|By Kate Campbell

Address: www.engrish.com

What's the point?: Just as American companies find it chic and edgy to emblazon products with attractive Japanese characters, Japanese advertisers love to plaster English words on their merchandise, often with unintentionally hilarious results. This site documents examples of Japanese clothing, food packaging, public service signs and instruction manuals with seemingly randomly translated English. Travelers can submit photos of their own examples, and viewers can purchase T-shirts inspired by some of the finds.

What to look for: A sign calling for proper disposal of "poisonous and evil rubbish," "Cream Pain"-brand snack cakes, "Coolpis" soft drinks, "Pity"-brand paper towels and a T-shirt that says "Scratch my and I will."

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