Are you thirsty tonight?

Material World

April 10, 2005|By COX NEWS SERVICE

WEST PALM BEACH, Fla. - Here's a wine to get all shook up over: It's the Elvis Presley wines produced by Graceland Cellars.

The first vintages of Elvis Presley vinos were released last fall by Graceland, a Hayward, Calif., subsidiary of Signature wines. Sales have been quite strong.

Getting Elvis Presley Enterprises to allow them to use the trademark took time and assurance of a quality product, said Graceland's president, Scott Cahill. "People feel a real connection to Elvis and that opens the doors to our wines."

Graceland Cellars is releasing 20,000 cases this year; area buyers can expect to see them in shops within a month. Blue Suede Chardonnay, Jailhouse Red Merlot, and The King Cabernet Sauvignon will have a suggested retail price of $12 a bottle.

"Wine and celebrations go hand-in-hand," Cahill said, "What could be more fun than bringing Elvis to a dinner party?"

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