`Jack & Bobby' is moving to Wednesday nights

October 21, 2004|By David Zurawik

Jack & Bobby, the WB network's critically acclaimed drama about the teenage years of a future president, will move from Sunday to Wednesday nights at 9 starting Oct. 27. In its new time period, the series will follow Smallville, an established drama about the teenage years of Superman.

"By pairing Smallville with Jack & Bobby, we think we have two powerful shows with dual audience entry points and strong upscale appeal," said David Janollari, president of entertainment for WB.

Jack & Bobby, which has attracted a young and affluent audience, was the first new drama on any network to be picked up for a full season of 22 episodes. But, overall, the series that debuted Sept. 12 has averaged about 3 million viewers a week against ABC's hit drama, Desperate Housewives, which has averaged 20 million.

Sunday night at 9 is considered one of the toughest time periods of the week. The Mountain, a new WB drama that has met with neither critical nor ratings success, will move into the Sunday night slot. It had been airing Wednesdays.

Pikesville native Steven Cohen is co-creator of Jack & Bobby.

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