XM Satellite Radio to offer baseball

October 21, 2004|By BLOOMBERG NEWS

XM Satellite Radio Holdings Inc., the biggest satellite radio service, reached an 11-year, $650 million agreement yesterday to broadcast Major League Baseball games, countering Sirius Satellite Radio Inc.'s contracts to carry National Football League games and Howard Stern's talk show.

XM Satellite, based in Washington, is adding attractions to maintain its subscriber lead over Sirius, the second-largest pay-radio service. XM Satellite said in a statement that it will broadcast the games beginning in 2005. It also will create a Major League Baseball channel featuring original content and classic games.

Both companies are spending hundreds of millions of dollars to secure programming they think will lure listeners.

Sirius is paying $220 million to broadcast NFL games for seven years and $500 million to air Stern's show for five years beginning in 2005.

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