'Apprentice' players focus ambitions on book world

For the Record

September 05, 2004|By Aileen Jacobson | Aileen Jacobson,Newsday

Forget "You're fired!" The new tagline for participants in TV's The Apprentice could be "You're published!"

It seems nearly everyone connected with last season's hit reality show -- including host Donald Trump -- either has a book coming out soon or is working on one. The show, which starts its second season Thursday, has spawned a cottage industry.

"The last time I checked, Donald Trump was the only billionaire in the bunch," says Jonathan Karp, editor in chief of Random House and Trump's editor. "We think readers will particularly want to hear from him."

Trump's March book, How to Get Rich: Big Deals from the Star of The Apprentice, has more than half a million copies in print, says Karp, and Think Like a Billionaire: Everything You Need to Know About Success, Real Estate, and Life, due Oct. 5, will have a first printing of 500,000.

Although Trump was already a best-selling author, "as a result of The Apprentice, he's even bigger," says Karp.

Karp says he's not surprised by the avalanche of other Apprentice-spawned books because "there is an entire group of readers looking for business guidance."

The other Apprentice contenders are:

Bill Rancic, who won a job with Trump on the first season, is to appear on the judging side occasionally this time around. His You're Hired: How to Succeed in Business and Life From the Winner of The Apprentice (HarperBusiness), which is coming out Tuesday, features a foreword from Trump, as do two other books.

True to his entrepreneurial spirit, Rancic says, he started writing before he knew he'd win or had a publisher. He hopes to show people, he says, how to apply to their own lives the lessons he learned about agility and management styles.

Carolyn Kepcher, an executive vice president of the Trump Organization who advises Trump during the show, has Carolyn 101: Business Lessons from The Apprentice's Straight Shooter due out Oct. 5. It's geared toward people just out of college or looking for a change, she says. About the slew of Apprentice-related titles, she said: "I didn't expect [all the competition] going in. I hope we'll all be successful."

Though Amy Henry's book, due Sept. 13 from St. Martin's Press, sports the three-tiered title, What It Takes: Speak Up, Step Up, Move Up: A Modern Woman's Guide to Success in Business, there's room on the cover to identify her as "The last woman standing on The Apprentice."

Runner-up Kwame Jackson has found a publisher, Jenkins Publishing Group in Traverse City, Mich., for Taking the High Road, targeted for November, says his manager, Jimmy Floyd. "It's kind of a workbook. What he does is outline financial roads to success."

Omarosa Manigault-Stallworth's book "is still in developmental stages," says her publicist, Priscilla Clark. "It is not related to The Apprentice."

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