Business Notes

Business Notes

May 30, 2004

Souza Agency to market hospitality firms' hotels

The Souza Agency, a marketing communications firm in Annapolis, has been hired by Alliance Hospitality of Raleigh, N.C., to develop corporate-level marketing and sales materials for the 42 hotel properties Alliance manages in 13 states, presenting such brands as Hilton, Marriott, Choice Hotels and InterContinental Hotels Group.

Alliance Hospitality hired the Souza Agency because of its 15-year relationship with the firm. Souza has been providing integrated marketing communications services to the hospitality industry for more than 22 years.

County marketing video wins Telly Award

Sail Into Fortune in Anne Arundel County, the recently produced Anne Arundel County marketing video, has been selected as a second-place winner in the 25th annual Telly Awards. The awards honor outstanding local, regional and cable television commercials, programs and video and film productions.

The video was developed and produced by the Arundel Economic Development Corp. through VPC Inc. for use in attracting new businesses to the county.

A portion of the video can be viewed on the Anne Arundel County Web site at www.aa county.org/video/AAEDC.cfm.

Arts foundation appoints 2 new members to board

The Cultural Arts Foundation of Anne Arundel County has appointed two new board members who will help oversee the disbursement of funds to aid local arts organizations and schools. The members, Barbara Newell-Copeland and Glenn D. Baer, join a board of 32 and will serve three-year terms.

Newell-Copeland of Pasadena is vice president of business development with Bank-Annapolis. She serves on the board of Maryland Hall for the Creative Arts and as chairwoman for financial development. As a member of the Annapolis Rotary Club, she is on the planning committee for the club's centenial fund-raiser and on the Hospice Cup Committee for Hospice of the Chesapeake.

Baer is the corporate senior director of contracts for ARINC Inc. He earned a bachelor's degree in economics and accounting and a master's in business administration from the University of Maryland. Baer serves as chairman of the National Defense Industrial Association Government Policy Advisory Committee. As a CAF trustee, he will be working with the development committee.

This year, CAF awarded $395,000 to artistic, cultural, educational and historical organizations throughout the county. Funding is received from the Maryland State Arts Council, Anne Arundel County, the city of Annapolis, corporate donations, memberships and special events.

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