Old names keep ACC TV rights

Jefferson-Pilot, Raycom sign syndication deals

Colleges

May 20, 2004|By Ed Waldman | Ed Waldman,SUN STAFF

The Atlantic Coast Conference, which will grow by two schools this year and one more in 2005, announced yesterday a new deal with Jefferson-Pilot Sports and Raycom Sports to continue to syndicate its football and basketball games.

The deal comes less than a week after the conference announced a new, improved agreement with ABC and ESPN to televise its football games. That contract reportedly will pay the ACC $263 million over its seven-year term.

Financial terms of the JP-Raycom deal were not disclosed. But ACC commissioner John Swofford said during a conference call that he - and ACC schools - are happy.

"It's what the conference needed, and it's where we expected to be financially," he said.

JP Sports has held the ACC football syndication rights since 1984, and a joint venture between JP and Raycom has held the basketball rights since 1982.

Swofford said other syndicators also were interested. Syndicators arrange with stations in various markets to carry certain games and produce coverage of those games.

"I was pleasantly surprised by the number of interested parties for the football package," Swofford said. "We listened to a half-dozen proposals for the football package."

The football deal will begin this season and run through 2010. It calls for 10 weeks of games to be syndicated in 2004, and 11 weeks in the years thereafter. Last season, eight weeks had been syndicated.

The basketball deal runs through the 2010-11 season.

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