From the folks at Google - Froogle

On The Web

Your Money

April 04, 2004

The company that makes it frightfully easy to find information on the Internet is now ready to help you find great deals, too.

Froogle, the long-awaited shopping site from search leader Google, made its official debut last week, although it has been available - for those who knew where to look - for some time. Its Web address is

Froogle - pronounced, of course, like "frugal" - offers links to millions of products from thousands of online merchants.

Results can be sorted by category and price.

Froogle is strictly a search engine, scouring the Internet for e-commerce sites and ranking results only by relevance with no special treatment for advertisers.

Google says that gives Froogle (and bargain-hunters) an edge over shopping sites that list only retail partners.

Matthew Kauffman, The Hartford Courant

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