Travelocity gets a makeover

April 01, 2004|By Shawn Langlois | Shawn Langlois,KNIGHT RIDDER/TRIBUNE

SAN FRANCISCO - The world's second-largest online travel agent just got a facelift.

Travelocity (www.travelocity. com) shed its traditional light-colored look last month and replaced it with a darker hue and a new logo in an attempt to distinguish itself from competitors like leader Expedia and Orbitz.

The fresh logo shows the company's name against a dark blue sky with hand-drawn stars, which represent "the traveler's natural compass," the company said.

"Our goal in the redesign was to evolve the site based on the direct feedback of our customers," said Troy Whitsett, director of customer experience and interactive design for Travelocity, in a statement.

"We wanted a design that works well and looks great, and we are paying attention to the smallest of details and making sure that travelers can move quickly and easily while shopping."

With a cleaner, less-cluttered appearance, the new home page loads almost twice as fast, according to the company.

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