Do they hope to be next big name on the home front?

March 16, 2004|By Stephanie Shapiro

So you want to be the next Martha Stewart. Take a number. You've got plenty of competition:

B. Smith: Exudes elegance and warmth on her syndicated TV show, B. Smith With Style, a platform for her "trans-cultural" approach to entertaining and home decor. Bed Bath & Beyond also carries a line of Barbara Smith's home furnishings.

Lynda Reeves: A Canadian Martha without the control-freak gene. She is host of HGTV's House and Home.

Katie Brown: Gen X, home-front cheerleader and host of All Year Round With Katie Brown on the A&E network, Brown recently signed endorsement deal with Lipton.

Rachel Ashwell: Creator of Shabby Chic, the British-born decorator has just partnered with Target.

Colin Cowie: Wedding planner to the stars, author of five books on entertainment and style, and frequent television talk-show guest.

Christopher Lowell: Sometimes in drag, the Discovery Channel host always amuses as he provides decorating tips and pitches paint, linens and how-to books.

Sandra Lee: The queen of "semi-homemade" everything, and QVC regular.

Chris Casson Madden: HGTV host, author and soon-to-be JC Penney brand name, Madden has already amassed a Martha-esque empire.

Queer Eye for the Straight Guy team: Who wouldn't welcome style advice from the Bravo cable network quintet?

Nigella Lawson: A culinary goddess who embraces the connection between food and sex. She is the host of Forever Summer With Nigella and Nigella Bites, on the Style Network and E! Entertainment Television.

Brini Maxwell: The Style Network's self-described "child prodigy in the area of domestic science" is playfully planted in 1960s pop culture.

Donna Hay: An outgoing Aussie, Hay is a best-selling cookbook author with her own magazine.

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