Sparkly, Yes, But He Likes It, Too

Focus On Jewelry

January 18, 2004|By Rod Stafford Hagwood

Manly men don't know beans about fine jewelry, with the exception that buying it for a woman can get you out of most jams. Ask Kobe Bryant.

But that is changing, thanks in large part to the bling-bling that rappers and athletes bring to the game.

"There's starting to be a trend with men's jewelry," says Ken Hash, jewelry buyer at Smyth Jewelers in Timonium. "Lots of silver and white-gold rings are popular."

At Goldstar Jewelry in Mondawmin Mall in Baltimore, owner Oren Orbach notices the popularity of jewelry among men. In fact, his clientele is 70 percent male.

"They're buying a lot of brand-name, upscale, high-end watches," he says. "They'll buy watches, then add diamonds into the watches. It's a status symbol."

Titanium is also a new hot haute look for men's jewelry.

Spectore Corp., the largest maker of titanium accessories, not only makes bracelets and cuff links but also business card holders, money clips, key chains, solitaire stone rings and rope necklaces.

"More and more young men are emulating sports and film stars who all seem to wear neck chains and pendants," says Tim Lawrence, president of Hot Diamonds USA. "Cuff links are a favorite men's gift, and the golf bracelet has been a hit for the last three years when it began to be featured on the wrists of pro golfers on the PGA Tour."

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