Edwin C.M. Cassard, 79, advertising manager

January 10, 2004

Edwin Charlton Markell Cassard, a former advertising manager for TV Guide and decorated veteran of World War II, died of cancer Sunday at his Lutherville home. He was 79.

Mr. Cassard was born in Baltimore and raised in Roland Park. He was drafted into the Army after graduating from Boys' Latin School in 1943.

He served with the 29th Division and landed at Omaha Beach on June 7, 1944, in the second day of the Allied invasion of Europe. He later fought in the battle of Hurtgen Forest and the Battle of the Bulge.

He also participated in the liberation of 2,500 starving German and Polish political prisoners from the Wobbelin concentration camp - known as the "Gates of Hell" - in Germany. Hundreds more were discovered buried in shallow graves, family members said.

Mr. Cassard was decorated with the Bronze Star for bravery and the Purple Heart.

"He always called the Purple Heart the German Marksmanship Award," said a son, Willem D. Cassard of Lutherville.

After returning to Baltimore in 1945, Mr. Cassard worked in the insurance business until taking a job in promotions for TV Guide in 1952. He retired in 1989 as a regional manager for advertising sales in Washington.

The former Chevy Chase resident enjoyed building and working on a large-scale outdoor model railroad that coursed through the garden of his Lutherville home.

He was married for 42 years to the former Alice Antoinette Everts, who died in 1997.

Mr. Cassard was a communicant of the Episcopal Church of the Good Shepherd, at 1401 Carrollton Ave. in Ruxton, where a memorial service will be held at 3 p.m. today.

In addition to his son, Mr. Cassard is survived by another son, Dirk M. Cassard of Chevy Chase; and five grandchildren.

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