Douglas Gordon Lovell, 76, pharmaceutical executive

November 20, 2003

Douglas Gordon Lovell, a Maryland-born pharmaceutical executive who named the popular pain reliever Tylenol while he was market research director at McNeil Laboratories, died of complications from Parkinson's disease Monday at a nursing home in Devon, Pa. He was 76.

Born in Garrison at his family's estate, Robinswood, now the site of the Garrison Forest School campus, he attended St. Paul's School and was a graduate of Calvert School. He earned his undergraduate degree at Yale University, and a master's from the Wharton School of the University of Pennsylvania. He moved to Villanova, Pa., many years ago.

He helped name the aspirin-free tablet Tylenol in 1955 as part of a market research team. The name was derived from its chemical composition, N-acetyl-para-aminophenol.

He worked for several pharmaceutical companies in the Philadelphia area before founding an agricultural market research business, Addwell Industries, in Villanova in 1983.

Plans for services were incomplete.

Survivors include his wife of 28 years, the former Alida Nicholas; a son, Douglas G. Lovell III of Bethesda; a daughter, Lexy Lovell of Brooklyn, N.Y.; and eight grandchildren. His 1956 marriage to Sandra Green ended in divorce.

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