Deaths Elsewhere

Deaths Elsewhere

October 28, 2003

Rod Roddy,

66, the flamboyantly dressed announcer on The Price is Right whose booming, jovial voice invited lucky audience members to "Come on down!" for nearly 20 years, died yesterday in a Los Angeles hospital. He had been suffering from colon and breast cancer.

He had been ill for more than two years but tried to work as long as he could, said Bob Barker, host of the popular game show.

Mr. Roddy's announcing stints included Love Connection (1981-1985) and Press Your Luck (1983-1986), but The Price is Right earned him his greatest fame -- and with his flashy sport coats and booming voice, Mr. Roddy was a big part of the success.

"He started wearing those jackets when he joined the show," Mr. Barker said. "He was quite a character. He was important to the success of the show. He had the spirit of The Price Is Right. It's a fun show. We did it with the hope people will forget their problems for a while."

Robert Ray Roddy was born in Fort Worth, Texas, according to longtime agent Don Pitts.

He was a graduate of Texas Christian University and a disc jockey in Texas when he decided to expand his career in Hollywood and became a voice-over artist for commercials.

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