Colleges borrow, pass costs to students, for alluring frills

Competition in recruiting, raised expectations lead to academic `arms race'


In the abstract, Kathy Anzivino believes there must be some pinnacle of amenities that universities simply cannot surpass, some outer limit so far beyond the hot tubs, waterfalls and pool slides she offers at the University of Houston that even the most pampered students will never demand it and the most recruitment-crazed colleges will never consent to put it on their grounds.

She just has a hard time picturing what that might be.

"There's got to be one, but what it is I don't know," said Anzivino, director of campus recreation at the university, which opened a $53 million wellness center this year.

Beyond its immense rotunda stands a five-story climbing wall that looks as if it had been transported straight from Arches National Park, while boulders and palm trees frame the leisure pools outside.

"Everyone says it looks like a resort," she said.

Whether evident in student unions, recreational centers or residence halls (please, do not call them dorms), the competition for students is yielding amenities once unimaginable on college campuses, spurring a national debate over the difference between educational necessity and excess.

Critics call them multimillion-dollar luxuries that are driving up university debts and inflating the cost of education. Colleges defend them as compulsory attractions in the scramble for top students and faculty, ignored at their own institutional peril. And somewhere in the middle sit those who have only one analogy for the building boom taking place.

"An arms race," said Clare Cotton, president of the Association of Independent Colleges and Universities in Massachusetts.

"It's exactly the psychology of an arms race," she said. "From the outside it seems totally crazy, but from the inside it feels necessary and compelling."

Students now get massages, pedicures and manicures at the University of Wisconsin in Oshkosh, while Washington State University boasts of having the largest hot tub on the West Coast. It holds 53 people.

Play one of 52 golf courses from around the world on the room-sized golf simulators at Indiana University of Pennsylvania - using real balls and clubs.

About 100 miles away, Penn State's student center has two ballrooms, three art galleries, a movie theater with surround sound and a 200-gallon tropical ecosystem with newts and salamanders. Oh, and a 550-gallon saltwater aquarium with a live coral reef.

Ohio State University is spending $140 million to build what envious peers call the Taj Mahal, a 657,000-square-foot complex featuring kayaks and canoes, indoor batting cages and ropes courses, massage tables and a climbing wall big enough for 50 students to scale simultaneously.

The University of Southern Mississippi has plans for a full-fledged water park, complete with water slides, a meandering river and something called a wet deck - a flat, moving sheet of water so that students can lie back and stay cool while sunbathing.

"The base minimum is a thing of the past," said David Rood, a spokesman for the National Association of College Auxiliary Services. "There is a lot of one-upmanship going on. Whatever the students want is pretty much what they're getting."

To finance the boom, universities are borrowing money at an escalating pace. According to Moody's Investors Service, public and private universities issued $12 billion worth of bonds in the first three quarters of this year, a 22 percent increase from last year and almost three times as much as in the same period in 2000.

The bulk of that borrowing has been for construction, Moody's said, and although some of the surge reflects a desire to refinance earlier projects at better interest rates, most of it stems from the transformation of the nation's campuses. Though that includes classrooms and research buildings, Moody's said, the blitz of new student unions, dormitories, recreational centers and their related perks is "probably the No. 1 driver" of the trend.

"Are they driving up the cost of education? Absolutely," said Naomi Richman, manager of Moody's higher education rating team. "By catering to the students they're trying to court away from other schools, they're making their product more expensive."

In almost all cases, the debts are paid by mandatory student fees that will continue for decades, often a few hundred dollars a year per person. Because students usually have some initial role in approving the projects, through surveys, representatives or even referendums, colleges like to point out that students are willing to tax themselves to reap the benefits, whereas tuition increases simply show up on their bill.

Nonetheless, critics retort, future classes of students and the parents who support them will have had no say at all. Perhaps even more important, they contend that the amenities race is purely discretionary, and therefore much harder to justify than the myriad expenses colleges can scarcely control, such as labor contracts, health insurance premiums and fuel prices.

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