Linda Goldenberg, 57, movie marketing executive

January 24, 2003

Linda Goldenberg, a motion picture marketing and publicity executive and former Baltimore resident, died of cancer Monday at the Motion Picture and Television Hospital in Woodland Hills, Calif. She was 57.

Mrs. Goldenberg, a Los Angeles resident, had been president of marketing for the Premiere Marketing and Distribution Group there since 2001.

Born Linda Schwartz in Philadelphia and raised in Baltimore, she was a 1959 graduate of Forest Park High School. She began her career as a secretary for Jack Fruchtman Sr., owner of JF Theaters, one of the largest movie chains in Maryland.

She moved to Philadelphia in 1970 as a publicist with Budco Theaters, and was a publicity field representative there for Columbia Pictures and Twentieth Century Fox. In 1980, Fox sent her to Hollywood as vice president of field publicity and promotion. She became its vice president of licensing and merchandising, corporate tie-ins and product placement in 1985.

Leaving Fox in 1989, she founded GS Entertainment Marketing Group, and, from 1994 to 1998, was senior vice president of marketing at Morgan Creek Productions. She was an independent publicity consultant until joining Premiere.

Mrs. Goldenberg had worked closely with the Maryland Film Commission, helping to attract film production to the state.

"She was also an avid Orioles fan and whenever they played the Angels in Los Angeles, she went to the games with [film director] Barry Levinson and wore her Orioles jersey with `Goldenberg 1' on it," said her brother, Morton B. Schwartz of Randallstown.

Services were yesterday at Sol Levinson & Bros. in Pikesville.

Mrs. Goldenberg also is survived by a son, Brian Berkenfeld of West Palm Beach, Fla., and a daughter, Robin Berkenfeld of Los Angeles. Her marriages to Arnold Berkenfeld and Irving Goldenberg ended in divorce.

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