Deaths Elsewhere

Deaths Elsewhere

January 09, 2003

Sarah McClendon, 92, a White House reporter who covered every president since Franklin D. Roosevelt and was known for shouting questions at most of them, died Tuesday at the Washington Veterans Affairs Medical Center. She had been hospitalized since late last month.

For more than half a century, presidents were confronted by her questions about treatment of veterans, government secrecy and other issues. She said it was her duty to be aggressive with the nation's leaders.

She founded a weekly newsletter, McClendon News Service, and her radio commentary at one point was carried by 1,200 stations.

F. William Free, 74, an advertising executive whose airline and tobacco ads stirred controversy, died of lung cancer Jan. 1 in Poughkeepsie, N.Y.

In October 1971, he launched an advertising campaign for National Airlines that showed an attractive stewardess with the suggestive request, "I'm Cheryl -- Fly Me." The National Organization for Women called the campaign sexist for depicting women as sex objects.

The notoriety didn't hurt the campaign. National had a 19 percent increase in revenue per passenger mile in the first six months of 1972 and signed on for more ads.

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