America West to sell food in coach for a 3-week trial

January 01, 2003|By BLOOMBERG NEWS

PHOENIX - America West Airlines will sell food to passengers in the coach sections of some flights in a three-week test starting Monday as a way to offer the service without raising fares.

The America West Holdings Corp. unit will offer food ranging from $3 snack boxes to $10 chicken kiev, spokeswoman Janice Monahan said. The sales will be on about a dozen flights of 2.5 to three hours in the first week, the same number of flights of three to four hours the second week and about 10 flights longer than four hours the final week.

Customers of the eighth-biggest U.S. airline have indicated that they want the option of paying for food and "we're trying to find a way to meet those requests while keeping our costs down and without having to raise ticket prices," Monahan said.

The company isn't trying to increase revenue, she said.

Phoenix-based America West and other carriers reduced food service on many flights to trim costs as travel demand slumped after the Sept. 11, 2001, terrorist attacks.

The carrier already offers free food service to first-class passengers as well as to coach travelers on some flights, and plans to continue to do so.

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