City tries to lure residents from D.C.

Washingtonians like charms of Bolton Hill

Prices here more reasonable

September 15, 2002|By Molly Knight | Molly Knight,SUN STAFF

Baltimore is benefiting from a significant rise in real estate sales to Washingtonians. Nowhere is the trend more apparent than in Bolton Hill, the quiet, leafy neighborhood northwest of downtown.

For years, Baltimore has tried to lure Washington house-hunters on the promise of an easy commute, tax credits and, of course, charm.

It's working.

"Just in the past three months we've seen a lot more interest in Bolton Hill from D.C. residents," said Dick Roszel, a real estate agent with Coldwell Banker. "And they're not only coming here to look -- they're actually buying. They didn't really think about Baltimore before. But now, it's become a viable option."

Don Davis, an agent with Long & Foster Realtors, agreed: "The secret is definitely out. More and more people [from Washington] are moving up here."

The secret: more for the money.

Although Baltimore housing prices are on the rise, they lag far below the price tags in desirable Washington neighborhoods like Georgetown, Dupont Circle and Capitol Hill -- and even in less glitzy neighborhoods. The median house price in Bolton Hill is about $250,000, compared with about $700,000 in the Washington area, according to city Realtors. In other words, Baltimore is a steal.

Ask Porter Davidson, who moved from Washington to Baltimore in December. Davidson and his partner, Tim Ring, sold their 3,000-square-foot house on a tree-lined block in Capitol Hill for $550,000. For about $250,000, they bought a 2,500-square-foot house on John Street in Bolton Hill with a carriage house behind it. With the money left from their sale, they purchased a beach house in Rehoboth, Del.

"It was like getting two for one," said Davidson, who commutes on the Maryland Rail Commuter service train to his job in Washington.

Jake Boone, an agent with Hill & Co., called Baltimore prices "peanuts" compared with those in Washington.

"That's why things are just getting snatched up," Boone said. "In the 26 years I've worked in real estate, I've never seen the market like this."

Although the market in Bolton Hill is booming, it's seen some rough spots in its 120-year history. First developed in the 1880s, the neighborhood -- 170 acres bounded by Mount Royal Avenue, Eutaw Place, Dolphin Street and North Avenue -- was built for upper-class residents. Some of its earliest homeowners were Johns Hopkins doctors, art collectors, lawyers, philanthropists and luminaries including Woodrow Wilson and F. Scott Fitzgerald. After the Civil War, it became populated with uprooted Southerners.

It wasn't until the 1950s that Bolton Hill saw its first decline, marked by the deterioration of some of its stately homes and the exodus of many longtime residents. But with the help of the Mount Royal Improvement Association, it bounced back.

Unlike the Inner Harbor, Bolton Hill and Mount Vernon have not been the benefactors of large amounts of government funding.

Recently, however, the area has gotten several long-awaited economic jolts. The most talked about is the renovation of the former Women's Hospital (later a nursing home) at 140 W. Lafayette Ave. into a residence hall for students at the Maryland Institute College of Art. Otherwise, Bolton Hill has come up slowly, but surely.

All of which begs the question, why now?

Some credit Baltimore's aggressive marketing efforts.

In April, the city launched an advertising campaign, backed by the Morris Goldseker Foundation, aimed at luring Washington commuters to Bolton Hill and Mount Vernon. For homebuyers pulled in by the campaign, the Maryland Transit Administration offered free, three-month passes on the MARC trains worth $400.

The ads ran in Washington Metro stations and in D.C. newspapers. Their slogans, created by the nonprofit Live Baltimore Center, were clever enough to raise the eyebrows -- and awareness -- of Washingtonians.

"Happiness is measured in square feet," read one ad.

"You thought you'd never afford something this great in D.C. -- You were right," said another.

"The campaign has definitely turned the heads of Washingtonians to look at Baltimore on a bigger scale," said Will Backstrom, program director at Midtown Development Corp.

However, Backstrom added, the campaign can't take all the credit.

"A lot of this has happened because of word-of-mouth," he said.

Davidson agreed. Since he moved to Baltimore, his Washington friends have been asking him about more than how the Orioles are faring.

"People will pull me aside and ask me about moving to Baltimore," he said. "And I tell them that for inner-city living, it's great."

"Bolton Hill is as good as any urban Victorian neighborhood on the East Coast," said Backstrom. "And for many Washingtonians, it represents romantic -- and affordable -- city living."

Could 21217 become the city's hottest ZIP code for expatriate Washingtonians?

Perhaps. But only if there are enough houses to go around.

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