MPT names Moscow as `WSW' producer

Show may redefine financial journalism

May 31, 2002|By David Folkenflik | David Folkenflik,SUN TELEVISION WRITER

Maryland Public Television has named Larry Moscow, an experienced cable news producer, to serve as executive producer for the refashioned Wall Street Week with Fortune.

The new Wall Street Week, with hosts Geoffrey Colvin, editorial director of Fortune magazine, and Karen Gibbs, formerly of Fox News Channel, is set to make its debut on June 28.

Moscow, 44, was until last week a senior producer on the MSNBC program The News with Brian Williams. Before that, Moscow served in a variety of senior roles for CNBC, including Washington bureau chief, managing editor of prime time, and director of new business programming.

In an interview during a break from house hunting around Baltimore, Moscow said he was invigorated by the chance to help create what is essentially a new show.

"There is a tremendous opportunity right now to redefine financial journalism, especially on television," Moscow said. "The turnabout of the markets have fundamentally changed viewers' perceptions of what the markets are all about and what kind of information they find useful.

"From a viewer [and] investor perspective - who do you trust? I see a big part of our response as identifying the new, credible voices out there."

Moscow has been speaking with MPT officials since April about the position. Both CNBC and MSNBC are sister stations of NBC. MPT had decided this spring to allow the contract Louis Rukeyser, the anchor of the program for 32 years, to lapse this summer after he resisted significant changes in the format. He was fired a few days later after commenting about the rift on the air.

Rukeyser's new show, which closely resembles the old Wall Street Week, can be found Friday evenings on CNBC during the same 8:30 p.m. time slot.

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