The benefits of wearing a 'Glam' MAC lipstick Who'd...

STYLE FILE

April 28, 2002|By Tricia Bishop | Tricia Bishop,Sun Staff

The benefits of wearing a 'Glam' MAC lipstick

Who'd have thought being glam could do so much good?

In the last eight years, edgy MAC cosmetics has raised more than $23 million for people affected by HIV and AIDS through the sale of its Viva Glam lipsticks. But the campaign's success has less to do with lip color than the celebrity spokespeople promoting it.

In the past, high-profile personalities -- including drag diva RuPaul, musician k.d. lang and hip-hopstress Lil' Kim -- have held the post, but this year's trio of talent might just prove the most explosive.

Sir Elton John, Mary J. Blige and Shirley Manson make up the newest shade's advertising team, appearing in print ads arm-in-arm on a pink stage surrounded by pink clouds and wearing, well, more pink.

"Elton John, Mary J. Blige and Shirley are perfect spokespeople for MAC," says company president John Demsey, "because their creative expression appeals to all races, all sexes, all ages." And if you think about it, he's right. Hipsters will obviously find common ground somewhere, but even the most conservative among us has a favorite Elton tune.

The 2002 lipstick, Viva Glam IV, is a medium-rose tone with flecks of gold. It's available for $14 (all of which will be donated) online at www.macaidsfund.org.

Perfume's unexpected powers

Want to get more from life? Slap on a scent -- that's the word from Valerie Latone, Shape magazine's beauty editor, who says fragrances do more than just make you smell good. Here's a look at some of the things Latone says perfume can improve:

* Sex appeal -- If a person is attracted to your fragrance, chances are it'll spill over to you. To widen your chances, choose subtle, fresh floral scents (like Chanel's Coco Mademoiselle with jasmine and rose), because some research suggests these are universally appealing.

* Stress level -- Relaxing, simple scents with woody notes or lavender (like the Healing Garden Waters' "Perfect Calm") supposedly melt away your troubles.

* Exercise -- A study of people working out while wearing a peppermint scent suggested the aroma minimized feelings of fatigue. Try Demeter's Altoids Pick-Me-Up spray or a zingy green-tea scent.

Going retro with Rit

To turn a thrift-shop find into a retro work of art, a little color goes a long way, says L.A.-based designer Alicia Lawhon, whose clients include Christina Aguilera, Winona Ryder and Mick Jagger.

"I've always loved working with vintage clothes," she says, "but for me, the original piece is just the starting point. I love the bright, invigorated look you achieve after hand-dyeing recycled fabrics."

And where does she turn for her dye? Some chichi art store? A designer supplier? Nope -- her corner drugstore. Lawhon uses Rit Dye ($2 to $3) in creating her collection, which she first launched five years ago with hand-dyed vintage cashmere sweaters. (This year's collection includes dyed gauze dresses, recycled sweater shawls and ruffled vests.)

For tips on how to make your own creations with Rit, which has also been used by costume designers for movies including Titanic and The Mummy Returns, go to www.ritdye.com.

Move over, minty-fresh mouths

It might be an American thing, but toothpaste is supposed to be minty -- just minty. And, frankly, these Italian imports are a little disturbing: They're available in flavors of Paradise Fruit and Ginger. They both have mint undertones, but is that really enough? What madness.

The Marvis pastes are available online at www. bigelowchemists.com for $8.95.

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