Jay Chiat, 70, an advertising giant who revolutionized...

Deaths Elsewhere

April 25, 2002

Jay Chiat, 70, an advertising giant who revolutionized the industry and sparked the annual Super Bowl ad frenzy, died of cancer Tuesday at his home in Marina del Rey, Calif., according to Jeremy Miller, a spokesman for the ad agency TBWA-Chiat-Day.

Mr. Chiat's guiding hand was behind a host of memorable ad campaigns for companies such as Nike, Nissan Motors and American Express. Familiar characters created by his agencies included the Energizer bunny and a macho doll who romances a Barbielike doll into a Nissan sports car.

The most striking television spot to come out of his Chiat-Day agency was the "1984" Macintosh ad, in which a woman carries a long-handled hammer into a room of colorless zombies and hurls it at a screen showing a "big brother" type, supposedly representing Apple's chief competitor at the time, IBM.

The ad made its debut during the 1984 Super Bowl and sparked the annual effort to introduce particularly striking ads during the football game.

Paul Grimes, 77, a former writer, editor and creator of the Practical Traveler column for The New York Times, died Tuesday in Abington, Pa. Ten years after introducing the travel column in 1977, Mr. Grimes left the paper to help found Conde Nast Traveller, of which he was the founding news editor. He later became an editor at large, until two years ago.

Mr. Grimes wrote the 1985 book The New York Times Practical Traveler, which originated from the column.

Eishiro Saito, 90, a former steel industry executive who helped ease tension between Japan and its trading partners in the 1980s, died in Tokyo on Monday of heart failure.

Mr. Saito became president of Nippon Steel in 1977, serving at the post until 1981, when he was named chairman. After he retired as chairman in 1987, he was appointed honorary chairman.

In 1990, the Japanese government conferred the Grand Cordon of the Order of the Rising Sun -- one of the country's highest honors -- on Mr. Saito for his business contributions.

Mr. Saito also served as chairman of Japan's organizing committee for the 1998 Nagano Winter Olympic Games.

Edward De Fontaine, 72, a veteran newsman who was instrumental in putting the Associated Press' radio network on the air, died Tuesday in Alexandria, Va., after a long illness.

Mr. De Fontaine helped launch AP Radio in 1974 as its first assistant managing editor. Four years later, he was promoted to managing editor in charge of the network's editorial operations. He left AP Radio in 1982 to join Voice of America, from which he retired in 1997 as director of broadcast operations.

During his career, Mr. De Fontaine worked on stories ranging from the coronation of Britain's Queen Elizabeth II to the Munich Olympics to war in the Middle East.

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