Economic official says Carroll should advertise for industry

April 01, 2002|By Mary Gail Hare | Mary Gail Hare,SUN STAFF

Carroll County cannot compete for industry that it sorely needs to bolster its tax base until it spends money on advertising, according to John T. "Jack" Lyburn Jr., Carroll's director of economic development.

Carroll's economic development department receives $456,000 annually, 21st in the state among similar agencies. None of that money is for advertising.

"We focus on brokers, go to the right meetings and say the right things, but we also have to advertise the benefits of doing business in Carroll County and the good labor supply we have available," Lyburn told the Economic Development Commission last week. "We are underrated for the people that we can draw from, particularly the professional people who live here and want to work here."

More than half the county work force leaves Carroll daily for jobs outside the county. A commuter survey, to be completed next month, might show the highest percentage in the state of residents working in jobs out of the county where they live, Lyburn said.

The county commissioners have been reluctant to spend money on advertising campaigns and marketing studies.

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