Neighborhood group aims its ad campaign at D.C. homebuyers

Real Estate Watch

March 31, 2002

The Neighborhoods of Greater Lauraville, with support from the Greater Baltimore Board of Realtors, is launching a grass roots advertising campaign to lure Washington homebuyers to the more affordable Baltimore City neighborhoods.

The initiative is designed to promote the neighborhoods of Lauraville, Beverly Hills, Arcadia, Moravia-Walther and Waltherson.

According to Joseph T. "Jody" Landers III, executive vice president of the GBBR and a Lauraville resident, the homes are a good value when compared with the high price of housing in the Washington metro region.

The median sales price for existing homes in Baltimore was $62,000 last year, according to the Metropolitan Regional Information Systems Inc., the multiple listing database used by real estate brokers. In Washington, the median sales price was $199,000.

"The neighborhood groups of greater Lauraville have just been very aggressive in going out and seeking, finding and putting together a promotional program," Landers said.

The GBBR, which is not funding any advertising, supported a similar program for the Belair-Edison neighborhood.

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