Eisner leads awards contest with 27 ADDYs

Its lottery campaign takes best-of-show

March 13, 2002|By June Arney | June Arney,SUN STAFF

Eisner Communications Inc., along with its Eisner Underground Division, won 27 ADDYs as well as best-of-show and a special judges' award for design at the 28th Annual Best in Baltimore ADDY Awards Show.

The second-highest number of ADDY awards went to GKV Communications Inc. and Trahan, Burden & Charles Inc., which won four ADDYs each.

The best-of-show award went to Eisner for its television campaign on behalf of the Maryland Lottery. The three commercials were titled "Slap, Tickle and Water." Eisner won 18 ADDYS and Eisner Underground won nine.

Eisner, with 2001 year-end billings of $248 million, has a staff of about 150 with offices in Baltimore and Washington. In addition to the Maryland Lottery, its clients include US Airways, Johns Hopkins Medicine, the Washington Convention and Tourism Corp. and the Nature Conservancy.

This year's contest attracted more than 700 entries in 62 categories. The winners were announced at a ceremony Saturday.

A total of 26 agencies entered. Two of the largest agencies were back after a long hiatus. Trahan had not participated since 1996 and GKV had not entered since 1998, according to ADDY officials.

ADDY winners:

Sales promotion catalog: Kathryn Shagas Design

Sales promotion, single unit or campaign: Eisner Communications

Sales promotion, point-of-purchase: three ADDYS to Eisner Underground

Collateral material, stationery package: Visionmark Design and Communication

Collateral material, annual report: MGH Advertising Inc.

Collateral material, black and white or four color: The Baltimore Zoo

Collateral material, CD, cassette, album, books, magazine or brochure cover: Spur Design

Collateral material, poster single category: two ADDYs to GKV Communications, one to Eisner Underground

Collateral material, poster campaign: Eisner Underground

Collateral material, card, invitation or announcements: Kathryn Shagas Design

Direct marketing, single: GKV Communications

Direct marketing campaign, business to business: GKV Communications.

Direct marketing, business to consumer: two ADDYs for Eisner Communications

Out of home: Doner

Out of home fleet graphic: The Blakeslee Group

Out of home interior: Eisner Underground

Out of home campaign: Eisner Underground

Trade publication: Eisner Communications

Consumer magazine, black and white or color: two ADDYs to Eisner Communications

Consumer magazine, black and white or color campaign: Eisner Communications

Newspaper black and white or color: two ADDYs to Trahan, Burden & Charles

Newspaper black and white or color campaign: Trahan, Burden & Charles

Interactive media: Alexander & Tom

Interactive media sales package: Rand Interactive and Alexander & Tom

Radio local single: two ADDYs to Eisner Communications

Radio single: Eisner Communications

Radio campaign: Eisner Communications

Television, under $15,000 budget: Eisner Communications

Television campaign under $30,000: two ADDYs to Eisner Communications

Television consumer products: Eisner Communications

Television consumer services: Doner

Industry self-promotion: Eisner Communications

Industry self-promotion: Eisner Underground

Elements of Advertising, logo: Trahan, Burden & Charles

Elements of advertising, illustration: Spur Design

Elements of advertising, photography: Eisner Communications

Elements of advertising, special effects: Eisner Communications

Elements of advertising, music: Eisner Underground

Public service, print or collateral: two ADDYs for Eisner Communications

Public service, broadcast or electronic: Hartman Productions Inc. and Alexander & Tom

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