Sun vice president is given added position at paper

SunSpot's Grangenois will also run marketing, interactive media

January 15, 2002|BY A SUN STAFF WRITER

The Sun named the vice president and general manager of its SunSpot Web site yesterday to lead the newspaper's marketing and interactive media department as well.

Mireille Grangenois will succeed Marti Buscaglia, who is leaving the newspaper to become publisher of the Duluth News Tribune.

As vice president of marketing and interactive media, Grangenois will lead initiatives to increase readership and revenue for the newspaper and online products.

Grangenois, who will remain SunSpot's general manager, also will coordinate The Sun's multimedia partnerships and oversee public relations and charitable giving.

Publisher Michael Waller said that Grangenois converted SunSpot last year to a new publishing system, launched an interactive sales effort for the "Career Builder," a classified-advertising program, and developed a major marketing campaign.

In spite of a decline in Internet ad revenue, SunSpot achieved a year-over-year increase in revenue. The number of people using SunSpot doubled last year to 525,000.

Grangenois began her newspaper career at The Sun as a reporter in 1978.

She then worked as a correspondent for Business Week magazine and as a reporter for USA Today and Gannett News Service.

In 1988 she became director of minority affairs for the American Society of Newspaper Editors. From 1990 to 1998, she held various positions, including retail advertising director, with Philadelphia Newspapers Inc., publisher of The Inquirer and the Daily News.

Before rejoining The Sun in July 2000 as SunSpot's general manager, she was director, major retail account unit, for Washington Post-Newsweek Interactive.

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