CAMP HILL, Pa. - Rite Aid Corp., the No. 3 U.S. drugstore chain, started a national advertising campaign that highlights its pharmacists' commitment to customer service.
The campaign features print ads, in-store signs and commercials on television networks including CNN, TNT, Lifetime and A&E. The spots depict pharmacists caring for patients in real-life incidents, such as a Rite Aid pharmacist giving a surprised customer a get-well card along with her medicine. The tagline for the ads is "With us, it's personal," the company said.