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WBAL, WJZ

August 02, 2001|By David Folkenflik

The July ratings period wrapped up last night, and the city's two leading TV stations - WBAL and WJZ - can each claim victories of sorts for their programs.

For the late news at 11 p.m., WBAL-TV (Channel 11) and WJZ (Channel 13) are effectively tied, with roughly the same number of households in the Baltimore region tuning in from Monday through Sunday, according to preliminary figures from Nielsen. (Monday through Friday, Nielsen shows WBAL with a bit of a lead at 11 p.m.)

The ratings estimates show WBAL to be securing a slightly greater edge on WJZ for the 5 p.m. and 6 p.m. newscasts. At 5 p.m., WJZ lost one-fifth of its viewers compared to viewing levels last July, the Nielsen figures suggest - not a happy sign.

However, Channel 13 still holds the top morning local news show, and its noon newscast leads all others in this television market. And station officials still note that, on average, they attract the most viewers from sign-on to sign-off.

WBFF-TV (Channel 45), Baltimore's Fox affiliate, actually comes in third for its late newscast on Monday through Sunday, besting the ratings for WMAR (Channel 2). (WBFF's late show is broadcast at 10 p.m., while the other network affiliates air theirs at 11 p.m.)

What does all this mean? It means WBAL gets to call itself "Baltimore's No. 1 News Station" and WJZ can still herald itself as "Baltimore's Favorite News Station."

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