Trahan ad firm lands Hershey Entertainment account

May 16, 2001|By Andrea K. Walker | Andrea K. Walker,SUN STAFF

Baltimore advertising and public relations firm Trahan, Burden & Charles announced yesterday new accounts with Hershey Entertainment & Resorts and seven other companies.

The new accounts will bring an $4.5 million more to the firm, which last year had billings of $135.5 million and revenue of $15.2 million.

"We're in an upswing when the rest of the industry is in a downswing," Sandy Hillman, chief executive officer, said yesterday.

Trahan, Burden & Charles will handle the "Destination Hershey" tourism campaign for the Pennsylvania destination spot built around chocolate. The campaign encompasses the Hersheypark amusement park, Hersheypark Stadium, the Hotel Hershey and Hershey Chocolate World Visitor Center, among other venues and attractions.

In Baltimore, the company won contracts with the Baltimore Metropolitan Council and the Baltimore Regional Transportation Board for Vision 3030, an 18- month-long "transportation needs" assessment for Baltimore-Annapolis and five surrounding counties.

The agency's Baltimore and Washington offices will represent the upscale steakhouse Fleming's, co-founded by Paul Fleming of the Phoenix-based P. F. Chang's restaurant. That section of the agency also will serve as public relations agent for Roy's restaurant, a Euro-Asian eatery that features the cooking of Roy Yamaguchi of the PBS television show, "Hawaii Cooks With Roy Yagamuchi."

The company also has signed national accounts with Luctor International, S. H. Silver and Zing Interactive Media.

Hillman said the new accounts are part of an overall strategy to focus on clients with a history of stability rather than technology or other start-ups.

"We made a decision two years ago to be tentative in terms of our new client outreach," Hillman said. "As a result of that, we have not been really affected by what I hope is a short-time downturn in the market."

The agency said that with the new contracts it has more than doubled its business in the past tw0 years.

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