Feats now offers full planning for events

P. W.

15-year-old company hoping to capitalize on city's new hotels

March 24, 2001|By June Arney | June Arney,SUN STAFF

P. W. Feats Inc., a Baltimore-based event marketing company, has announced an expansion that creates a new destination management division to handle meetings, conferences and related services.

The expansion coincides with the 15th anniversary of the local company, which started out of a magic shop in 1985 and has grown to produce more than 150 events a year, with budgets that sometimes top $1 million.

"We decided to do it now because the climate was right," said Paul C. Wolman, Feats' president and chief executive. "The Marriott is open, the Ritz is moving forward, and we believe there will soon be a major hotel attached to the convention center. We've been getting more and more clients who called in the last 18 months and asked us to do full-service planning."

Heading the new division is Amy Klein, 39, who was hired as director of destination management services.

Klein, who has 20 years' experience in destination management, most recently worked as director of catering and convention services for the Wyndham Baltimore Inner Harbor. Before coming to Baltimore in 1999, she worked for The DoubleTree Hotel in Philadelphia where she rose to director of convention services.

Klein is optimistic that the new division will add 50 to 75 events a year to the company's existing work and hopes it will include significant new business for Baltimore.

Services include meetings and conferences, site analysis and contract negotiations, themed events and decor, food and beverage consultation, transportation management, team building and corporate retreats, and corporate gifts and incentives.

The division could, for example, be contacted by a company seeking an East Coast site for a three- or four-day meeting. Feats would take the company's requirements for food, lodging and special events and provide a proposal. If accepted, Feats would handle all the details.

The new division is drawing initially on clients from the mid-Atlantic region, but plans to expand that reach globally through a new alliance with an international group, Total Event Arrangements & Meeting Network.

Among clients who have tapped Feats for destination management this year are Otis Elevator of Farmington, Conn., and the Laurel office of Verizon Wireless.

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