Alexander and Tom of Canton lands Puma and AMF as clients

`The last two weeks have been phenomenal'

March 03, 2001|By Stacey Hirsh | Stacey Hirsh,SUN STAFF

Stretching into a new market, a Baltimore-based Web design and interactive technology firm announced yesterday that it has landed two major sporting companies as clients: Puma AG and AMF Bowling Inc.

"The last two weeks have been phenomenal," said Billy Twigg, president and chief executive of Alexander and Tom Inc. "These are very significant for us in that we have made a push in this one market, which is sporting goods and entertainment."

Alexander and Tom, founded in 1996, is based in Canton's Emerging Technology Center. With 25 employees and about 30 clients, the company develops Web sites and interactive CD-ROMs.

For Puma, Alexander and Tom has created a CD-ROM that will be given out at the debut of a movie in Paris next month. The movie is about the Yamakasi Group, a group of French athletes that jump buildings in their Puma sneakers. The CD-ROM shows clips of the Yamakasi Group and runs Puma advertisements.

The CD-ROM will be given away at the movie debut. Also, in some countries people who buy Puma's disc turn shoe - which the Yamakasi group wears in the movie - will get a free CD-ROM with their purchase, said Darren Ross, global director of interactive marketing and business for Puma.

Ross said Puma chose Alexander and Tom "because they have a propensity for doing very high-quality CD-ROM projects that tie in with marketing campaigns."

For AMF Bowling, Alexander and Tom will work with Eisner Communications Inc. to revamp the bowling company's Web site, making it more user-friendly and connecting it to television, radio and print advertisement campaigns, Twigg said.

If a person hears an ad on the radio that talks about winning a free bowling game, for example, the Web site will link to that contest. "We are looking for all the information that a user needs to know," Twigg said, "and making it easy to access."

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