Eisner Communications rolls a strike with AMF

Baltimore agency picks up $10 million bowling account

January 11, 2001|By June Arney | June Arney,SUN STAFF

Eisner Communications Inc. said yesterday that it has been named advertising agency of record for the $10 million AMF Bowling Inc. account.

That business, which had been with the Richards Group in Dallas since June 1998, marks Eisner's first significant new account since the summer, when the agency garnered Vital- spring.com, a medical information network, and the Century Council, a not-for-profit organization aimed at responsible drinking. Those two accounts were valued at a total of $10 million.

"We've always had our eye on AMF," said Steve Eisner, president and chief executive of Eisner Communications. "It's a real exciting win."

Baltimore-based Eisner has had many years of experience in the bowling industry, handling the Fair Lanes Inc. account from the late 1960s through early 1990s and the National Bowling Council account from the early 1970s through mid-1980s, he said.

Fair Lanes was founded in Baltimore in 1923. It closed its Hunt Valley headquarters in 1995 and moved its administrative operations to Richmond, Va., after it was taken over by AMF.

"Because of our success with Fair Lanes, we became very involved with the industry in a cooperative effort through the National Bowling Council, which became the national marketing arm for the industry," Eisner said. "They helped chains all around the country promote the sport."

The destiny of the sport is now in the hands of AMF, rather than a trade organization, because of the large number of centers the company controls, Eisner said.

"Partnering with Eisner Communications will be a great benefit to AMF," said Jeff Stein, director of marketing for US Bowling Centers, part of AMF.

As the largest bowling company in the world, AMF owns and operates 525 bowling centers worldwide, 407 centers in the United States and 118 in nine other countries. AMF also is a world leader in the manufacturing and marketing of bowling products. The company also manufactures and sells billiard tables.

Eisner Communications, with billings of more than $200 million, is a full-service communications agency based in Baltimore with a 145-person staff. Eisner also has offices in Washington. The firm counts among its clients: the Maryland State Lottery, The Go RVing Coalition, Johns Hopkins Medicine, The Nature Conservancy, Children's National Medical Center and Baltimore-Washington International Airport.

Baltimore Sun Articles
Please note the green-lined linked article text has been applied commercially without any involvement from our newsroom editors, reporters or any other editorial staff.