Team to market itself in Washington area


Ravens send out mailers to D.C., and hope to open merchandise store as well

July 28, 2000|By Jamison Hensley | Jamison Hensley,SUN STAFF

The Ravens scrimmage the Washington Redskins tonight, but the more interesting game kicks into full swing this weekend.

After learning that the Redskins are trying to create a fan base in Baltimore, the Ravens are marketing themselves in the District of Columbia area for the first time in their four-year history.

The team has sent out 37,000 mailers to homes in Washington and will have a half-page advertisement in Sunday's Washington Post. The Ravens are looking to broadcast their preseason games there and would like to open a merchandise store in that area as well.

Ravens president David Modell indicated this is not out of retaliation with the Redskins, but he acknowledged the team would not have begun exploring ventures in Washington if the Redskins hadn't done the same in Baltimore.

"It appears to me a different set of rules. I have no problems playing by whatever rules are given to me," Modell said. "Just give me the rules and I'll play by them. If we want to advertise in each other's marketplaces, it's fine with me.

"It's important to condition that statement that we're not advertising down there as an answer to the Redskins."

NFL spokesman Chris Widmaier confirmed there is no league policy limiting teams from advertising in another's market.

The Redskins, who have been advertising in The Sun, also will air their preseason games on WUTB-TV, Baltimore's UPN affiliate. Under league rules, the Redskins have to share the revenue accrued from that channel since it is outside their home territory and can't air the games on that channel on the same day the Ravens are playing a preseason contest.

"Clubs are allowed to advertise in any market they see fit," Widmaier said. "And they can sell tickets anywhere they want."

Jackson's audition

The Ravens will use tonight's scrimmage as an audition for the second- and third-string players, and Brad Jackson will be in the middle of it.

Known primarily for his special teams play, Jackson is now backing up Ray Lewis at middle linebacker, a position he has only played the past three months. Jackson was moved to the inside from his accustomed outside reserve spot when Lewis was excused from the first three off-season camps.

"I'm looking forward to getting out there and see what it's like," Jackson said. "Hopefully, it will be a good way to gain that experience. I know my assignments and know what I [have] got to do. It's just getting there without the hesitation and not worrying about everything coming from all directions."

End zone

The Ravens will have a regular workout in the morning, then bus to Landover for their scrimmage against the Redskins. ... In tonight's scrimmage, each team will have three 12-play series, with backup quarterback Trent Dilfer taking the first set. Third-string quarterback Chris Redman will handle the second part and may possibly split the last series with reserve Dan Robinson. ... Brian Billick described his roster as top-heavy and said the first cuts could be made as early as next week. ... Ozzie Newsome, the team's vice president of player personnel, is leaving camp to participate in the Hall of Fame festivities.

Baltimore Sun Articles
Please note the green-lined linked article text has been applied commercially without any involvement from our newsroom editors, reporters or any other editorial staff.