Imre garners Silver Anvil and Anvil awards

Agency likens honors to Academy Awards for public relations

Public relations

June 10, 2000|By June Arney | June Arney,SUN STAFF

Imre & Associates LLC, a Baltimore-based public relations agency, announced yesterday that it won two awards in the National 2000 Public Relations Society of America Silver Anvil Competition.

The firm won a Silver Anvil award in investor relations - one of 42 Silver Anvils awarded - for its campaign work for US Foodservice on launching its e-commerce initiative. Baltimore-based P. W. Feats Inc., a special events company, helped the agency create on Nov. 9 the world's largest cybercafM-i on Wall Street to announce the venture.

The agency also won an Anvil Award of Excellence - one of 37 runners-up awarded - in the institutional program category for its branding work with the Association for Financial Professionals.

"We're honored to be the only Baltimore agency that actually was picked as a finalist this year," said Mark Eber, vice president and chief operating officer. "We liken these to the Academy Awards for the public relations industry."

David Imre, president and chief executive officer, celebrated the awards by closing the agency yesterday and taking the 12-person staff to the presentation ceremony in New York on a luxury bus.

This year's award winners were chosen from 657 entrants across the country, including AOL Foundation, DeBeers, Eastman Kodak Co., Intel Corp., Mattel Inc. and Paine Webber Inc.

The Silver Anvils, which symbolize the forging of public opinion, are awarded annually. Companies are judged by a committee of industry peers on research, planning, execution and results.

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