Doner, Eisner lead way at 26th annual Addy Awards


March 07, 2000|BY A SUN STAFF WRITER

Doner captured 16 awards at the 26th annual Best of Baltimore Addy Awards Show last weekend, including four Addys and the best-of-show for a television commercial for the Mills Corp.'s Potomac Mills.

There were 557 entries this year, up about 15 percent from previous years, according to the show's organizers. Among the awards presented during the show at the Hyatt Regency Hotel were 59 Addys and two public service Addys.

Among the top winners were: Eisner Communications with 16 Addys, Underground Advertising with 10, Richardson, Myers & Donofrio Inc. with eight and Cornerstone with five.

Local winners here go on to compete in New York later this month. The national competition will be held in Baltimore in May.

Addy winners:

Product or sales presentation: David Plunkert/SPUR.

Packaging: Blakeslee Group.

Point of purchase: two Addys for Eisner Communications, Underground Advertising.

Audio/visual: Eisner Communications.

Stationery cq package: David Plunkert/SPUR.

Annual report: Shub Dirksen Yates & McAllister, Inc.

Brochure: Blakeslee Group.

Covers: MGH Advertising Inc.

Poster single: Underground Advertising.

Poster campaign: Underground Advertising.

Special event material: Blakeslee Group.

Direct marketing business to business, single: Eisner Communications.

Direct marketing business to business, campaign: Eisner Communications.

Direct marketing business to consumer, single: Shout.

Direct marketing business to consumer campaign: Underground Advertising.

Direct marketing specialty advertising: Shout.

Out of home, fleet graphic: Innovations.

Out of home, mass transit: Richardson, Myers & Donofrio Inc.

Out of home, interior site: Underground Advertising.

Business/trade publication, full page: MGH Advertising Inc.

Business/trade publication, campaign: Richardson, Myers & Donofrio Inc.:

Consumer magazine, fractional page: Cornerstone.

Consumer magazine, full page: Eisner Communications.

Consumer magazine, spread or multiple page: Richardson, Myers & Donofrio Inc.

Consumer magazine, campaign: Cornerstone.

Newspaper, half page or less: Underground Advertising.

Newspaper, more than half a page: Doner.

Newspaper, campaign: Cornerstone, Underground Advertising.

Newspaper, insert or supplement: Underground Advertising.

"Yellow Pages: " Cornerstone.

World Wide Web, promotional information: Cornerstone.

World Wide Web, E-commerce: The Cyphers Agency.

Internet banner advertising: Richardson, Myers & Donofrio Inc.

Electronic or disk-based sales package: Richardson, Myers & Donofrio Inc.

Radio, local single: Eisner Communications.

Radio, local campaign: Eisner Communications.

Television, local, single: Two Addys for Underground Advertising.

Television, local, single, unlimited production: Richardson, Myers & Donofrio Inc.

Television, local campaign, two to three commercials: Eisner Communications.

Television, regional/national, single, consumer products: Eisner Communications.

Television, regional/national, single, consumer outlets: Doner.

Television, regional/national, single, consumer services: Doner.

Television, regional/national campaign, consumer products: Richardson, Myers & Donofrio Inc.

Mixed media, business to consumer local: Eisner Communications.

Mixed media, business to consumer, regional/national campaign: Eisner Communications.

Industry self-promotion, agency/design studio: Eisner Communications.

Industry self-promotion, ad club: David Plunkert/SPUR.

Logo Trademark Design: Johns Hopkins University/Center for Communications Programs.

Illustration: Eisner Communications.

Still Photography: Mark Lee.

Video/film animation or special effects: Doner.

Musical score: Eisner Communications.

Advertising for the arts, print: MGH Advertising Inc.

Advertising for the arts, broadcast: Shout.

Advertising for the arts, campaign: Shout.

Public service, print: Eisner Communications.

Public service, broadcast: Richardson, Myers & Donofrio Inc.

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