WMAR Vice President and General Manager Steve Gigliotti, who has attempted to raise Channel 2's perennial third-place finish among local network TV affiliates by committing to more Baltimore-based programming, will leave his job Feb. 1 to climb the corporate ladder within parent company E. W. Scripps.
Gigliotti, who came to WMAR in October 1996, has been named senior vice president of advertising sales for Scripps Networks, putting him in charge of ad sales for the Cincinnati-based company's cable and Internet operations. He will be replaced at WMAR by Drew Berry, hired by Gigliotti as WMAR's station manager and news director in 1997; since April, he has served as station manager alone.
From the start, Gigliotti has added local programming to Channel 2's schedule, much of it involving sports coverage, including broadcasts of college lacrosse and basketball games. He added the Saturday morning kids' show, "It's Kindertime," and was developing a show with Tony Pagnotti, whose role on WMAR's newsstaff is being reduced.