Dogfish dudeSam Calagione isn't known for his wardrobe...

STYLE FILE

November 07, 1999|By Maria Blackburn | Maria Blackburn,SPECIAL TO THE SUN

Dogfish dude

Sam Calagione isn't known for his wardrobe. He's known for his beer.

The founder of Dogfish Head Craft Brewery, makers of popular Delaware craft beers, usually wears nothing fancier than a dirty T-shirt, khakis and a pair of low-top Chuck Taylors to work at his brew pub in Rehoboth Beach and his microbrewery in Lewes.

So the fact that Calagione (left) appears in a national advertising campaign for Slates clothing shot by famed fashion photographer Richard Avedon certainly seems like a leap, especially to Calagione. "I think Richard Avedon would cringe at how I dress in real life," deadpans the brewer, who appears in the ads dressed as a Euro- hipster in a black leather jacket, red shirt and gray pants.

Slates, which is owned by the Levi Strauss company, chose Calagione for his entrepreneurial spirit, not his fashion sense. He is one of six young businessmen featured in the campaign to promote "sophisticated casual" clothing for men. The ads appear this month in Entertainment Weekly, Esquire and the New York Times Magazine, among others.

Even after the big fashion shoot, Calagione -- who got to keep the new outfit -- wasn't about to change his ways. "The only time entrepreneurs dress up like that is to go to banks to borrow money," he says, laughing.

Slates clothing is available at better department stores. Visit www.slates.com for information on a store near you.

The weather says leather

Crisp, sunny autumn days are perfect leather-jacket weather. And leather-skirt weather. And leather-pants weather.

Some fall trends in leather from the Leather Apparel Association:

* Motocross mania. Zip-up jackets with banded collars for women, quilted elbow and shoulder patches for men.

* Reversible. Two, two, two looks in one. Try leather on one side, wool or fur on the other in drawstring men's coats, long women's coats.

* Shearling. What is old is new again. Shearling (natural lamb pelts) gets updated with raw edges, shaggy fur, embroidery and handmade-looking seam details.

Polish loses its luster

Remember when blue nail polish turned heads, and black nail polish made strangers stop and stare? Those days are over.

Nail polish isn't as popular as it used to be.

After three years of double-digit growth, nail polish sales have lost some of their shine. By the middle of the year, dollar sales had fallen about 3 percent, according to Women's Wear Daily. First signs of a drop in nail polish sales came in 1998.

Chanel's Vamp, that deep reddish-black shade introduced in 1995, is credited with igniting the boon in polish sales and changing the color palette in cosmetics from reds and pinks to blues, blacks, whites and basically just about anything.

A decrease in the number of 10- to 13-year-olds buying nail polish is cited as a reason for the drop in sales, Tanya Mandor of Revlon told WWD recently.

Young women have moved onto the next thing, she explained: "beaded bracelets."

A Christmas catalog for high flyers

Give your honey the best Christmas present ever this year -- a private jet. That's right, no more fighting for arm rests, no more faux-perky flight attendants, and no more screaming children (except for your own) when you travel by air. The good folks at Neiman Marcus are asking a mere $32.25 million for an un-furnished Boeing Business Jet in their 1999 Christmas Book. The jet has 807 square feet of lounging room and accommodates eight to 25 passengers. Alas, that price does not include pillows and little bags of honey-roasted peanuts. For a custom interior on your jet -- a must-have -- expect to pay about $45 million.

Other items of note in this wish book to end all wish books include an original manuscript of "The Night Before Christmas" ($795,000), a surrealist chess set by Salvador Dali ($15,000) and an original song composed just for you by famed dance-band leader Peter Duchin ($35,000).

Call 800-NEIMANS for a copy of the Neiman Marcus 1999 Christmas catalog.

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