A victory for perfectly good taste

October 28, 1999

Here is an excerpt of an editorial from the San Francisco Chronicle, which was published Friday.

MARTHA STEWART is on a roll. For those of you who have not been keeping score, Ms. Stewart's company, Martha Stewart Living Omnimedia, went public last week on the same day as the World Wrestling Federation Entertainment.

The initial public offerings of two very public companies -- with very different views of public decorum -- immediately turned into a bit of a contest in media coverage.

Round One went to Ms. Stewart, whose company's stock began at $18 a share and shot up to more than $35 at close on Oct. 19.

The WWF had a first day that would have been a success if Ms. Stewart hadn't been in the ring. It opened at $17, and closed at $25.25, a 49-percent jump.

Ms. Stewart more than held her own in Round Two, topping $40 at times, and closing up 11.78 percent. World Wrestling wilted in a 5.2-percent drop.

Maybe there really is hope for civilization, at least as measured by immaculate holiday flower arrangements, perfect hors d'oeuvres and clutter-free kitchens. Or perhaps the WWF fans are saving their money for the next pay-per-view slamfest.

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