A message from our publisher

October 03, 1999

Oct. 3, 1999

To Our Readers:

These are challenging times for American investors. Never before have people faced so many complex, confusing and important financial decisions. Among them:

Young men and women have to figure out what kind of mortgage is the right one for their first home.

Families with young children need guidance on how to save for college, which at some schools costs $130,000 for four years.

And baby boomers, now in their 50s, have to plan for retirement and long-term care for their parents.

Matching financial goals with investment choices depends on how much risk you are willing to take and how much time you have to reach your goal. Wall Street is a tempting beacon: Nearly 45 percent of all households own stock today. More people are seeking solid financial information about what investments are best for them -- stocks, bonds, mutual funds, savings bonds or some combination.

The Sun is committed to providing information to help readers make important financial decisions. Today's special section, "Dollars & Sense," offers practical information on a wide variety of topics.

In addition, The Sun is sponsoring the Dollars & Sense Conference Saturday from 7:30 a.m. to 6 p.m. at the Baltimore Convention Center. It is the newspaper's first major financial conference and features some of the top investment experts in the country. Look for information on the conference in this section.

In September, we expanded our personal finance coverage to a full page every Sunday. The "Dollars & Sense" page in the Business section includes columnists such as Jane Bryant Quinn and Charles A. Jaffe on investing and other articles to help people manage their money.

I hope you will attend the conference and make our expanded personal finance coverage part of your weekend reading. I think these tools will help you make the right financial decisions.

Sincerely,

Michael E. Waller

Publisher and CEO

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