O'Malley will begin television advertising

His 1st ad in mayoral race to focus on school problems

August 24, 1999|By Ivan Penn | Ivan Penn,SUN STAFF

City Councilman Martin O'Malley plans to launch his television advertisement campaign today in Baltimore's mayoral race with a commercial promoting his solution for fixing the city's ailing school system.

The 30-second commercial features O'Malley in several scenes, including one in a classroom and one where he is surrounded by children. An unseen narrator says, "These are the faces of our city's most precious resource: Children. And Martin O'Malley has a plan to keep them safe and well-educated."

O'Malley, sitting on a classroom desk, makes his campaign pitch: "Our city needs neighborhood schools that are centers of learning and safety. Schools that prepare each and every child for the future they deserve."

The ads, scheduled to appear during the evenings in prime time, debut about a week after Council President Lawrence A. Bell III's campaign commercials began appearing on television stations. Bell's commercial emphasizes his record in the fight against crime.

Mayoral candidate Carl Stokes also is planning a television ad campaign, but has not said when it will begin.

Television advertisements will become more frequent in the days leading to the Sept. 14 primary as candidates try to reach more potential voters.

O'Malley's ads, produced by Dixon Media Group Inc. of Washington, are to run on five Baltimore stations, as does Bell's ad.

"This is the first in a series," said Marilyn Harris-Davis, an O'Malley spokeswoman.

O'Malley's advertisement emphasizes his proposed "Smart Start Program," which would expand opportunities for youngsters to attend school before kindergarten; make school breakfasts more widely available for children who aren't eating in the morning; and help children learn to read by the end of third grade.

Later commercials will focus on crime and provide testimonials from residents about O'Malley and his City Council record, Harris-Davis said. O'Malley represents the 3rd District on the council.

Pub Date: 8/24/99

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