More homebuyers are going online in their search

Real Estate Watch

August 15, 1999

A rapidly growing number of consumers are searching for a home online, according to a recent survey by the National Association of Realtors.

The survey, conducted in May, found that 23 percent of potential homebuyers use the Internet to search for a home, up from only 2 percent in 1995.

Of potential homebuyers surveyed, 58 percent considered online searching either extremely valuable or very valuable.

Detailed property information was identified as the most valuable feature of online listings by 79 percent of respondents, followed by multiple photographs (68 percent), home address and neighborhood (66 percent), location map (60 percent) and community information (49 percent).

NAR's survey also found that 65 percent of Realtors use the Internet for business purposes.

Three-quarters of those Realtors said they make the Internet an important feature in their listing presentations to customers, and more than three in five said their customers contact them by e-mail.

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