Two local agencies win national awards

TBC earns recognition for launching museum

Public relations

June 12, 1999|By Amanda J. Crawford | Amanda J. Crawford,SUN STAFF

Trahan, Burden & Charles has won one of the top awards given by the Public Relations Society of America for its work on the launch of Port Discovery.

Another Baltimore-area company, Imre & Associates LLC, also was honored with a Silver Anvil award for its campaign for Ryobi North America, a power tool and outdoor equipment manufacturer.

TBC Executive Vice President Sandy Hillman called the Silver Anvil "the equivalent of the Oscars" in the movie industry. "It sends an important message to your clients that you don't have to work with firms in New York or L.A.," she said.

TBC's Silver Anvil, for the opening of Baltimore's $32 million interactive children's museum, came in the competition's special events and observances category. This is the fourth time this decade the company has been honored with a Silver Anvil.

Imre & Associates won its Silver Anvil in the public affairs category for work with Ryobi, which is based in Anderson, S.C., on its patented clean-running four-cycle engine program.

The Ryobi campaign, a public information project, was intended to influence the California Air Resources Board to maintain regulations for cleaner air, said Imre & Associates President and Chief Executive Officer David Imre. The standards were not relaxed.

"This validates the work that we do with our clients every day and the pride we take in our work," Imre said of the award. "I think it is really fantastic that two Baltimore firms the size of ours can be competing with firms that are international and employ thousands of people."

TBC employs 115, but only 14 are in its public relations division; Imre & Associates employs nine.

TBC and Imre & Associates were among 44 agencies honored Thursday night by the association from 645 entries nationwide.

The Silver Anvils, which symbolize the forging of public opinion, are awarded annually. Companies are judged by a committee of industry peers on four parameters: research, planning, execution and results.

The New York-based PRSA is the nation's largest association for public relations professionals, with almost 20,000 members.

The awards were presented at New York City's Equitable Center.

Pub Date: 6/12/99

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