J. Stanley Paulus, noted advertising executive who helped create the "Charm City" and "Trash Ball" advertising campaigns in the 1970s, died Monday of colon cancer at Greater Baltimore Medical Center. He was 64 and lived in Phoenix.
Mr. Paulus was senior vice president and creative director of VanSant Dugdale advertising agency, where his conceptual ideas resulted in many award-winning regional, national and international advertising campaigns for such clients as Black & Decker US Inc., US Airways, Roy Rogers restaurants and Nestle.
Mr. Paulus, who was known as Stan, went to work for VanSant Dugdale in 1956 and was promoted to senior vice president and creative director in 1973.
After VanSant merged with Gray, Kirk & Evans in 1991, he retired. He then opened his own creative services agency, Stan Paulus Inc., "Creativity on the Loose," and operated it until he was stricken with cancer in 1996.
"He was always ebullient, innovative and a bull for work," said Barry Truax, who worked with Mr. Paulus at VanSant Dugdale and is now senior vice president of Gray Kirk VanSant Advertising Inc.
"He was the best creative man I ever worked with," said Ken Mayhorne, retired president and chief executive officer of VanSant Dugdale.
"He was quick to grasp the new and he wanted to be a part of it, whether it was disco, restaurants or fashion. He had to be there," he said.
Mr. Mayhorne also credited Mr. Paulus with seeing the vast advertising potential that came with the development of television during the 1950s. "As TV became a bigger part of the media, he was quick to recognize what it was and adapt to it," he said.
Mr. Paulus was selected twice as one of the 100 Best Creative People in America by Ad Day, a trade publication.
He was a past president of the Baltimore Art Directors Club and a member of the Advertising Associations of Baltimore and Washington.
Born and reared in Govans, Mr. Paulus was a 1952 graduate of City College and earned a bachelor's degree in fine arts and advertising from the University of Maryland at College Park in 1956. He served in the Army for six months as a radio specialist at Fort Knox, Ky.
During the 1980s, he and his wife established Tristany Stables, a small-scale thoroughbred breeding and racing business.
He enjoyed deep-sea fishing during annual visits to Bermuda.
He was a communicant of Trinity Episcopal Church, 120 Allegheny Ave., Towson, where a memorial service will be held at noon tomorrow.
He is survived by his wife of 45 years, the former Patricia Howell; three sons, David Scott Paulus and Joseph Todd Paulus, both of Phoenix, and Jay Stanley Paulus of Bath, Maine; a daughter, Dee Ann Paulus of Havre de Grace; a brother, Robert G. Paulus, and a sister, Kathryn Ann Brooks, both of Baltimore; several nieces and a nephew.
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