Face-saving and cost-cutting

STYLE FILE

May 02, 1999|By Tamara Ikenberg | Tamara Ikenberg,Sun Staff

Author and makeup expert Paula Begoun is a cosmetic consumer crusader.

The fourth edition of her book, "Don't Go to the Cosmetics Counter Without Me" (Beginning Press; $19.95), is a comprehensive review of nearly 200 cosmetic brands from Avon to Zia.

Her intention: to act as an objective 0 000 guardian against the outrageous claims and prices of the cosmetic industry.

"Getting ripped off and wasting money is not beautiful," she says.

Begoun, a former makeup artist who spends a lot of time reading up on the effects of chemicals commonly used in makeup, bases her evaluations on ingredient labels. It's a simple formula. If a moisturizer is for oily skin, it should contain a minimum of oil. If a foundation claims to be non-irritating, it shouldn't contain skin irritants. If a mascara says it lasts all day, it shouldn't be faded and smeared by lunchtime.

It doesn't have to cost a fortune to make you look like a million bucks, insists Begoun. She claims Revlon is the best brand around, with everyone from Estee Lauder and Lancome striving to imitate their long-wearing technology.

So, what does this vanity know-it-all paint her face with?

Revlon ColorStay Light SPF 15 Foundation; L'Oreal Le Grand Curl Mascara; M Professional Lipstick; and Neutrogena Soft Color Blush.

Knocking out the knockoffs

The excitement about who wore what to the Oscar ceremonies is not over. Now comes the second act: the knockoffs.

ABS, the New York company best known for whipping out trendy copies of pricey designer clothes, had seven reproductions to show retailers in its showroom just weeks after the show, president Lloyd Singer says.

The gowns include those worn by Gwyneth Paltrow (left), Helen Hunt, Jennifer Lopez, Lynn Redgrave and Catherine Zeta-Jones. Both of Geena Davis' gowns by Bradley Bayou and Randolph Duke are in the lineup.

The originals cost from $3,000 up to the price of a luxury car. The ABS copies will run from $220 to $550 with Gucci's beaded backless dress for Helen Hunt the most costly. The only drawback: It may be months before they land in stores.

-- Knight Ridder/Tribune

Shoe-in success

There are few things closer to a woman's heart than her shoes, and now there's a magazine that celebrates every last aspect of footwear fetishism: Shuz.

"The pages of Shuz are a place for women to live out their enthusiasm for something which is more than just an article of clothing," explains founder Stacy Girard, 29. "Shoes are an expression of personality."

In addition to styles from designers like Chanel, Steve Madden and Birkenstock, the slick magazine-cum-catalog has editorial content -- designer profiles, new products and shoe trivia.

The spring issue of Shuz is on newsstands now. In August it will join the e-commerce race, launching a Web site where designer shoes can be ordered online (http://www. shuz.com). For information, call (800) 767-9377.

-- Los Angeles Times

Guy things

Here are 10 ways a man can add a little pizazz to his spring wardrobe.

1. Drawstrings

2. Cargo pants

3. Sandals

4. Lightweight sweaters

5. Clamdiggers

6. Colorful sport shirts

7. Sunglasses

8. Bright dress shirts

9. Striking ties with lively patterns or color

10. Vests

-- Knight Ridder/Tribune

Pub Date: 05/02/99

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