Soap channel to offer love in the evening

April 12, 1999|By Knight Ridder/Tribune

Soap opera fans unable to watch ABC dramas during the daytime will soon be able to watch them at night, when Disney and ABC launch a 24-hour soap opera channel.

The new venture, scheduled to launch in mid-January, will offer up same-day reruns of "All My Children," "General Hospital," "One Life to Live" and "Port Charles" in prime time and a mix of movies and original fare the rest of the day.

The concept is the result of tests ABC conducted last year in Chicago and Houston, during which the daytime series were rerun on a cable channel at night. What ABC research found was that viewers were interested in the cable channel reruns and that the local stations enjoyed a ratings bump as lapsed fans rekindled interest in the shows.

There are no plans for the new channel to buy soaps from any other network.

Pub Date: 4/12/99

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