Sporting dogs get their own beverage

April 08, 1999|By Atlanta Journal-Constitution

What we're missing is Air Fidos, expensive sneakers to allow your dog to reach its full athletic potential. Instead, there's a new sports beverage -- for dogs.

Rebound, developed and marketed by Atlanta-based National Pet Supply, comes in two flavors -- Original (lemon-lime) and Ice Cool -- and retails for $1.99-$2.50 per 1.5-liter bottle.

The marketers of this Gatorade for dogs promise it will replenish your canine's fluids lost in the heat of play and invigorate older dogs -- all without a smidgen of caffeine.

"Like humans, dogs require essential nutrients to stay healthy and strong," says Gene Reilly, CEO of National Pet Supply. "It was based on this belief that our team of veterinarians developed Rebound."

The name was inspired by basketball players.

The company tested the product on dogs for a year and a half -- discarding a meat-flavored drink ("Too much like soup," says Reilly) -- in favor of a fat-free, mineral-rich, semisweet drink palatable to humans and canines alike.

No Rebound for cats, however.

"You see a guy running with a cat, then somebody else can have that market," says Reilly.

Although Rebound was developed with the help of Dr. Scott Brown of the University of Georgia veterinary school, some fellow vets say it's a waste of money.

Dr. Terry Terlep, a canine sports-medicine specialist in Fort Myers, Fla., is skeptical. "Unless you're taking your dog for a run alongside a motorcycle for 13 miles, I don't think it's necessary," Terlep says.

According to Terlep, dogs get their energy from solid fats -- "not from drinks and carbohydrates."

Terlep's suggestion for refreshing a pooped pooch? "Take him into the shade and give him a bowl of cool water."

Terlep's advice notwithstanding, if you still want to try Rebound, check with the major pet supply stores in your area.

Pub Date: 4/08/99

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