Cable channels enjoy collateral benefit from news of Kosovo

April 02, 1999|By Knight Ridder/Tribune

Interest in the conflict in Kosovo has sent viewership of the all-news cable channels soaring, according to Nielsen statistics for the first seven days of the crisis.

In prime time, CNN averaged 1,084,000 homes, a jump of 79 percent above the first three weeks of March, when it averaged 604,000 homes.

MSNBC, which has been slumping in prime-time ratings since the Monica Lewinsky story subsided, averaged 348,000 homes, an increase of 107 percent from 168,000 in early March.

The Fox News Channel averaged 269,000 homes, up 23 percent from the 219,000 homes it averaged in the first three weeks of the month.

Viewership for the cable news networks was also up dramatically on a 24-hour basis, as each scrambled to cover the conflict.

On an around-the-clock basis, CNN averaged 672,000 homes, up 113 percent from its average during the first three weeks of March. MSNBC averaged 225,000 homes, up 92 percent from its average of 117,000 homes. And FNC averaged 141,000 homes, up 52 percent from the 93,000 homes it averaged earlier in March.

Pub Date: 4/02/99

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