Organic Gardening retooled

February 07, 1999|By Ruth Mullen | Ruth Mullen,Knight Ridder/Tribune

Nancy Beaubaire brings a writer's flair and an environmentalist's passion to her new post as editor of Organic Gardening magazine.

The glossy new redesign rolled off the presses recently as a souped-up version of its former self, full of stunning photography and tips on everything from organic lawns to gardening on the World Wide Web.

Long known for its devotion to rural gardeners with large vegetable plots, the 600,000-circulation magazine has discovered that its demographic is changing. Today, baby boomers heading into retirement are raising smaller plots of vegetables as part of a larger home landscape. To meet their needs, Beaubaire was hired to revamp Rodale's 56-year-old flagship magazine.

"I want to dispel those myths that organic gardening is unattractive and difficult to do," Beaubaire said.

To signal this trend, the debut January/February issue features a bouquet of organically grown roses on the cover, supposedly one of the most difficult ornamentals to grow without synthetic pesticides.

While still keeping the magazine true to its homespun roots, Beaubaire decided to give it a fresh look and a more regional approach, incorporating gardening ideas, information and new techniques.

"I cut my teeth on [Organic Gardening] -- it was the only magazine that gave me information about an organic approach to gardening," she said. "It's quite a legacy that I've inherited, and we've really remained true to that original mission."

To subscribe, call 800-666-2206. The Web page is at www.organicgardening.com.

Pub Date: 02/07/99

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