Schaefer comptroller campaign ads to start getting radio play today CAMPAIGN 1998

October 19, 1998|BY A SUN STAFF WRITER

Democratic state comptroller candidate and former Gov. William Donald Schaefer is to take to the airwaves today on radio stations across Maryland in a series of advertisements with the theme "integrity, experience, independence."

Four ads are to run in rotation several times a day on 17 radio stations throughout the state until the Nov. 3 election at a cost of more than $50,000, according to Schaefer campaign spokesman Michael D. Golden.

In one ad, an announcer notes Schaefer's decades of public service and says, "He will respond to the best interests of the people of the state and not political pressures. He's been there. He's seen it all and he's heard it all." The former governor then says, "This is Don Schaefer. I'll be there in Annapolis to protect your financial interests."

In another ad, he extols the importance of voting by saying that a recent statewide election was won by eight votes -- but he does not say that that tight race was won by his Republican opponent, Larry M. Epstein.

Epstein is to begin his ad campaign tomorrow on Baltimore-area radio stations. He said the campaign has purchased about $5,000 in radio time for this week, and between $15,000 and $20,000 for next week.

His ads will run during morning and afternoon drive time. Although Epstein's campaign has stressed his credentials as a certified public accountant, the radio ads are designed to bolster his name recognition, he said.

Pub Date: 10/19/98

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