Now men can enjoy a day at the salon Therapeutic: More spas are finding that men are taking advantage of massages, manicures and even facials, so a trip to the salon might be the perfect Father's Day gift.

June 18, 1998|By TaNoah Morgan | TaNoah Morgan,SUN STAFF

Gentle shampoos, facials, manicures, pedicures and hourlong massages are not treats just for women anymore, but can be gifts for men, too.

"Most men think it's a sissy kind of thing, but once they experience it, they really love it," said Judy Twomey, a massage therapist at Artistic Hair Design Salon and Spa in Pasadena. "Then it's no longer a sissy thing, it's an 'I deserve it' thing."

Regular massages have "pretty much changed my life," said Frank Buckler of Annapolis, whose daughter gave him a gift certificate for a massage at Jeanie's Salon on West Street in Annapolis for his birthday in January.

He said the massages have cured his chronically stiff neck, which hadn't been right for 20 years and made it difficult to sleep. Muscle relaxers and sleeping pills offered little relief, he said.

"The massage starts at the top of my head and works down to my feet and leaves me feeling like Jell-O," Buckler said. "For at least several weeks I feel the effects of it. I've never in my life been so relaxed."

Massage is one of the most popular services for men offered at area day spas, owners say. Some men also take advantage of manicures and pedicures -- no polish, of course -- and facials, which include skin cleansing, analyzing and treating with a scrub or a moisturizing mask.

A few try body waxes -- having hair from the back, shoulders or chest removed -- and some indulge in a full body treatment, like a facial for the whole body, and a massage.

A haircut, beard trim and maybe a 20-minute tan can round out the day, but all that pampering can be expensive.

The cost for haircuts or manicures range from $15 to about $20, and pedicures cost about $30. Facials cost $45 or more, and massages can cost up to $75 an hour.

You won't find many package deals -- like a haircut, facial and massage at a reduced price. Most salons charge individually for each service.

Few specials are available for Father's Day, although most area spas sell gift certificates.

After Dad has tried a trim or massage, he might want to experiment.

"Maybe a facial wouldn't be a bad idea," Buckler said, thinking of his Father's Day list. "Massage has been so good, I'm ready to try other things."

Pub Date: 6/18/98

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